The Gentlemen
Season 2 Premiere
Custom LED neon event signage created for the world premiere of Guy Ritchie’s The Gentlemen Season 2 at Guildhall, London.
Set inside a dramatic red-lit event environment, the signage formed part of an immersive boxing-inspired activation built to command attention in person and create a powerful backdrop for photography, press and social content.
Planning a launch, premiere or branded event? Send us your artwork, logo or creative brief and we can build the signage around the space.
Event signage has one job: be impossible to miss. For a premiere, it also needs to look just as strong through a camera lens as it does inside the room.
Signage built for the atmosphere
The Gentlemen is the Netflix series created by filmmaker Guy Ritchie and inspired by his film of the same name. For the Season 2 world premiere at Guildhall in the City of London, the event space carried the unmistakable visual language of the show: sharp styling, rich colours, boxing influences and cinematic lighting.
The custom LED signage needed to sit naturally within that environment rather than feel added afterwards. Against the deep red lighting and darker venue surroundings, illuminated lettering created a strong visual focal point around the boxing activation.
- Custom LED neon event signage
- Created for a high-profile London premiere environment
- Designed for strong visibility in low-light conditions
- Camera-friendly illuminated branding
- Suitable for press photography, reels and guest content
Camera-first visibility
Event signage is seen far beyond the room itself. A strong illuminated feature becomes part of press photography, guest content, reels and social coverage long after the event ends.
Built around the creative
Premiere signage needs to belong inside the event concept. Colour, scale, mounting and placement can all be designed around the set, venue and brand environment.
Made for event pace
From launches and premieres to temporary activations, event signage needs a clean installation, dependable illumination and maximum impact from the moment the doors open.
Custom signage for premieres & launches
We produce custom LED neon signs for film premieres, television launches, experiential events, PR activations, exhibitions, pop-ups, hospitality events and branded installations across the UK.
From a single illuminated logo to a complete feature-wall concept, every project can be designed around your artwork, event theme, available space and installation requirements.
Make the branding part of the experience
Traditional graphics communicate a message. Illuminated signage becomes part of the set itself, creating depth, atmosphere and a recognisable visual feature guests naturally photograph.
That makes custom LED neon particularly effective around red carpets, photo opportunities, stage sets, bars, entrances, press rooms and branded experiential installations.
From creative brief to event floor
Send us the event artwork, logo, venue images or even a rough idea. Our design team can create a visual mockup showing how the finished sign could work inside the space before production begins.
We can then confirm the recommended dimensions, mounting method, colours and production requirements around your event deadline.
Event signage built properly
High-profile events leave no room for signage that looks great in a mockup but underwhelms once installed. We focus on scale, brightness, clean construction and how the finished piece will actually photograph in the venue.
Whether it is a Netflix premiere, hospitality launch, festival, corporate event or independent brand activation, the aim stays the same: make the sign feel like it was always meant to be there.
Your brand could be the next one lighting up the room.
Send us your logo, artwork or event brief. We’ll put together a free visual mockup and fixed quote for your custom event signage.
SELECTED BRANDS WE’VE WORKED WITH
